Aquaculture Marketing Services

An Initial Engagement – Outlining Your Marketing Strategy

Many organizations struggle to find the ‘right way’ or ‘right place’ to engage with an outside marketing strategist.

Perhaps you’ve developed goals or thought about specific projects but haven’t executed action.

You may have had several conversations within your organization about “doing marketing better”.

But you’re not sure where to start or where to focus your efforts.

We get that.

Marketing questions we hear a lot from organizations:

We understand.

To help answer these and other questions through an initial engagement program called Strategy Scripting.

This is a structured and defined engagement in which we analyze where your company is, what your goals are and how to map a path towards achieving them.

We talk about “what success looks like” in order to design an action plan best suited for your needs.

Strategy Scripting includes an evaluation of your:

• Existing marketing activities and channels
• Current marketing infrastructure, protocols, and systems
• Stakeholders and target markets
• Changes, challenges, and opportunities
• Capacity, budget, and timelines for marketing tactics
• Organizational growth goals

The outcome from our engagement is your customized Strategy Script, full of recommendations and strategies for next steps.

It’s a plan that will help take action, regardless of whether it’s with us, another firm or your in-house staff.  It’s designed to help build clarity, purpose and practicality to what you do next.

Our Strategy Scripting engagement can start as low as $2,500 and can be completed in as little as 30 business days.  We price the initial engagement based on needs, size, and scope. No cost is incurred without your approval.

Sound like something you may want to discuss? Let’s talk.

Communication Planning

Addressing The Obvious

Aquaculture may be one of the most needed – and most misunderstood – industries in the world. The contrast of an ever-expanding global population with a decreasing number of wild catch fisheries means opportunity for the fish farming industry.

However, while innovation, research and technology are delivering new advances in quality and process engineering, the general understanding from the public at large of the industry remains mostly stagnant.

Inspiration vs. Education

American culture is rooted in opinion and quick impressions. Deep, thoughtful research by the masses is overrun by instant gratification Google searches and social media scrolling.

To break through and make an impact with consumers and the public at large, your communications effort must be more than fact sheets and white papers.

The plan needs to include ways for the right type of customers to find you and include tactics that are both persuasive and prepared.

Persuasive

The tactics you utilize to get noticed.  This can include area such as:

Prepared

The tools and resources you use to make the most of the attention you earn. Best practices include:

Public Relations

Shaping Your Story

Your story needs to be shared with focus and purpose.

We help you highlight your achievements and be responsive to your audience’s issues of concern. We help you proactively convey your story to the right people when it matters most.

Public Messaging & Process

Navigating the permitting process for new facilities and investments often requires a public communications plan. Our team is skilled in consensus building, public information sessions and stakeholder advocacy work.

Creative Projects

With an in-house team of graphic, web, and video skill sets, we have the ability to be prompt and responsive to your specific needs in designing and building: